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Twill Mental Health
Project type
Brand Campaign Twill Care: A new community for Well-Being
Photographer
We are the Rhoads
Role & Expertise
Creative Strategy, Photography Production, Creative Production, Creative Direction
Client
Twill Therapeutics
The Brief
Develop the first brand visuals for Twill’s mental health and well-being digital products.
The Creative Results
Crafted the visual identity and photography for Twill’s Mental Health Sequence campaign, authentically depicting anxiety, mental health, and well-being. The imagery establishes a purposeful connection to care, serving as a unified visual framework for Twill Therapeutics and Twill Care apps.
My Role
As Director of Photography, I led the creative concept and direction, commissioned photographers, art direction, managed on-set production, and oversaw image editing and post-production.
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