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Powerade
Project type
Powerade Jam Fest
Photographers
Patrick Smith and Mike Ehrmann
Role & Expertise
Photography Production, Creative Production, Brand and Partnership Management
Client
Coca Cola
The Brief
Amplify and align Powerade as the supporting partner of the All-American Basketball Players with a custom editorial shoot
The Creative Results
STUDIO partnered with Coca-Cola to deliver a unique editorial social campaign at the Powerade Jam Fest. Producing onsite animated content of the All-American basketball stars, we designed a workflow with multiple remote camera rigs for optimal live angles, delivering real-time social video, photos, and animated content directly to the Powerade brand team and participating athletes for a highly visible live multi-channel campaign.
My Role
Lead Creative with the client from end-to-end - ideation through content delivery. On-site executive producer leading a team of ten people, delivering real-time final assets.
